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Developing an Effective Customer Communication Strategy

  “If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication...

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My Wish List for Hairdressers

” If we are to raise the standard of living for hairdressers,then we must raise the standard of educational excellence.” – Jon Gonzales Last week I created a wish list for salon owners in an effort to...

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Keys to Success and Happiness for Hairdressers

  “Success is not the key to success. Happiness is the key to success..If you love what you are doing,you will be successful.” Albert Schweitzer   Many hairdressers are trying to raise their standard...

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A Special Happy Mother’s Day

” Mothers hold their children’s hands for a short while,but their heart’s forever.” - This week’s blog posting is dedicated to all  Mother’s working in the beauty profession. Trying to earn a...

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Tribute to a Fellow Salon Owner/Hairdresser— who was also my Brother

“To a loving brother, confidant, and my very best friend, you will be missed”   I first want to thank everyone who offered their prayers and their support for me and my brother who passed away April 9,...

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When a Potential Good Worker Goes Bad

“I personally do not believe some  hairdressers perform poorly on purpose, they just did not get the proper guidance and education.” – Jon Gonzales “He seemed like the right choice when I hired him....

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Building Customer Loyalty to Your Business

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of...

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Is Everybody on Your Staff on the Same Team?

” The key to successful leadership today is influence,not authority.” – Ken Blanchard One of the many challenges facing salon owners who are trying to grow a business and build a team culture is...

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Happy Thanksgiving –Let Us Give Thanks

“If the only prayer you said in your whole life was “thank you,” that would suffice.” Meister Eckhart Thanksgiving is always an appropriate time to give thanks for all our blessings. In our hectic...

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A New Year, New Challenges, New Opportunities,a New Beginning

 ” I believe the best way to start a new year is to say I can,instead of I can’t.” – Jon Gonzales 2014 will be a year of many challenges for both hairdressers and salon owners. Business costs will...

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